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The graphics you choose for your display are
just as - if not
more important than than the frame or booth that you put them on. The
graphics are what potential customers actually see. It is critical that your
display presents an effective message. It is imperative that you keep the
message short and sweet - people walking by your booth will make a decision
whether to stop into your booth in under 3 seconds - they won't take time to
read more than a few clicks!
Graphics for your booth or display
can be quite expensive - the cost for high end graphics to cover a
10x10 pop up display may reach over $2,000! Factors affecting the cost
of graphics include: size, print type, colors and materials. If you plan on
using your display frequently or for an extended period of time, you should
consider spending extra on quality graphics that look sharp, and will not
fade. If you will be using your booth for a variety of shows, you should
keep your graphics fairly generic so you can use your display at each show -
you can then use bannerstands or other signage to customize the message for
each show. |
